UK homebuyers are entering an unusual market. Mortgage pricing has moved against borrowers again, but the property market itself is showing clearer signs of shifting towards buyers, with four consecutive months of weaker sales-agreed activity and the supply of newly listed homes at its highest level in a decade.
TwentyCi's latest market update shows sales agreed were approximately 8% lower year on year in both May and June, 5% lower in July and 6% lower in August. Across the first eight months of 2026, agreed sales were 5.4% below the equivalent period in 2025.
At the same time, newly listed properties were 2.1% higher year on year and have reached their highest level for 10 years. TwentyCi describes the combination of increasing supply and softer demand as creating a more buyer-friendly market.
That does not mean every seller will accept a lower offer, nor does it mean property prices must fall uniformly. It does mean buyers increasingly need to consider the mortgage and the property negotiation as two parts of the same transaction rather than viewing financing costs in isolation.
What Does the Latest TwentyCi Data Show?
Sales agreed were approximately 8% lower year on year in May and June, followed by falls of 5% in July and 6% in August. That means buyer demand has been more than 5% below the previous year for four consecutive months.
Across January to August, sales agreed were 5.4% lower than the same period of 2025. Meanwhile, the number of newly listed properties for sale was 2.1% higher year on year and at its highest level in a decade.
TwentyCi's demand-to-supply measure has weakened across the major property types, with flats recording the largest year-on-year deterioration at 13.2%.
Buyers Now Have Two Markets to Negotiate
The mortgage market and the property market are currently sending buyers different signals.
Mortgage pricing has become more difficult again as wholesale funding costs have risen and lenders have repriced fixed-rate products. That increases the monthly and annual cost of financing a purchase.
The property market, however, is becoming more competitive between sellers. More homes are available while fewer properties are reaching an agreed sale compared with the same period last year.
For a buyer, those movements should not be considered separately. A higher mortgage rate is clearly a cost, but so is paying £50,000 or £100,000 more than necessary for the underlying property.
The Mortgage Rate Is Only One Number in the Transaction
A buyer purchasing a £1.5m property may spend considerable time trying to reduce the mortgage rate by a fraction of a percentage point.
If weaker demand and greater seller competition create scope to negotiate £50,000 from the property price, the purchase negotiation can potentially have a much larger immediate effect on the transaction than a marginal difference between two mortgage products.
That does not make the mortgage rate unimportant. It means the asset price and debt cost should be assessed together.
More Stock Changes the Buyer's Position
Property supply matters because buyers make decisions relative to the alternatives available.
When suitable homes are scarce, a buyer who finds the right property may have little negotiating room. Walking away can mean waiting months for something comparable to appear.
A market with more listings changes that calculation. If several suitable properties are available, the buyer can compare not only asking prices but seller motivation, time on market, property condition, chain position and willingness to accommodate the buyer's timetable.
That can make the ability to proceed confidently more valuable.
A buyer who knows exactly how much they can borrow, what deposit is required and which lender route is realistic can make an offer with fewer financing uncertainties attached. The negotiation itself remains between buyer, seller and their respective agents, but a credible funding position can strengthen the buyer's ability to execute once terms are agreed.
Falling Sales Agreed Matter More Than Completed Transactions for Today's Buyer
One reason the current housing market can appear contradictory is that completed transaction data still looks relatively resilient.
HMRC's non-seasonally adjusted figures showed residential transactions in July running above the same month of 2025. TwentyCi's sales-agreed data, however, points to weaker activity further up the transaction pipeline.
That distinction matters because a completion taking place today can relate to a purchase agreed several months earlier.
Sales-agreed data is therefore a more immediate indicator of how buyers and sellers are interacting now. Four consecutive months of weaker agreed sales suggests the current pipeline has softened even if completions continue to reflect earlier market conditions.
The Buyer With Finance Arranged Can Use Certainty as Part of the Offer
Price is not the only consideration for a seller.
A seller who has already experienced a failed transaction, needs to complete by a particular date or is buying another property themselves may place considerable value on a buyer who appears capable of completing.
That does not mean obtaining an agreement in principle guarantees a mortgage, nor should buyers represent funding as unconditional when it is not. Valuation, underwriting, legal work and final lender approval remain necessary.
But there is an important difference between a buyer who has discussed their circumstances properly and identified a credible lender route and somebody who plans to investigate the mortgage after an offer has been accepted.
In a more negotiable property market, finance preparation can therefore support the wider acquisition strategy.
A £1m Purchase Illustrates Why Price and Rate Need to Be Considered Together
Suppose a buyer is considering a property marketed at £1m and intends to borrow 70% of the purchase price.
At the full asking price, the mortgage would be £700,000 and the buyer would provide £300,000 before transaction costs.
If the property can instead be purchased for £950,000 and the buyer maintains a 70% loan-to-value, the mortgage falls to £665,000. The buyer requires £285,000 of equity and starts with £35,000 less mortgage debt.
That reduction affects not only the initial borrowing but the interest charged on that debt for as long as it remains outstanding.
The illustration is deliberately simple and does not account for product fees, taxes, changing LTV bands or the fact that some buyers may choose to keep the same mortgage amount and retain more liquidity. It demonstrates why focusing exclusively on whether the mortgage rate has moved by 10 or 20 basis points can miss a larger financial variable: the purchase price itself.
For a £2m Purchase, Negotiation Becomes Even More Material
The same principle becomes more significant as property values increase.
A 5% reduction from a £2m asking price is £100,000. On a £3m property it is £150,000.
That does not mean buyers should mechanically offer 5% below every asking price. Some properties will already be realistically priced, some will attract competing bids and others will be sufficiently scarce that attempting to negotiate aggressively simply loses the property.
But at higher values, buyers should understand the absolute financial significance of the property negotiation alongside the financing negotiation.
For a Willow client borrowing £1m, £1.5m or £2m against a purchase, a modest movement in both the asset price and debt structure can produce substantial differences in overall cost.
Flats Are Showing the Largest Deterioration in Demand Versus Supply
TwentyCi's latest data shows the demand-to-supply balance weakening across all major property types, but flats recorded the largest deterioration, at 13.2% year on year.
That is particularly relevant in London and other large urban markets where flats represent a substantial part of the available housing stock.
Again, national or market-wide data should not be applied mechanically to an individual property. A well-located, correctly priced flat with a long lease, sensible service charge and strong specification can behave very differently from a compromised property in an oversupplied local market.
The wider data nevertheless gives buyers a reason to investigate the seller's position rather than assuming the asking price is fixed.
More Choice Does Not Remove Property-Specific Risk
A softer market can tempt buyers to focus primarily on the discount achieved.
That can be a mistake.
A property may have remained unsold because the asking price is ambitious, but it can also have lease, construction, cladding, title, valuation or condition issues that affect mortgageability.
A large discount is of limited value if the buyer subsequently discovers that mainstream lenders will not accept the property or that substantial works are required.
Finance and property due diligence therefore need to progress together. A buyer should understand not merely whether they can afford the agreed price but whether lenders are likely to accept the asset on which the mortgage depends.
Mortgage Repricing Makes the Maximum Purchase Price More Important
The timing of TwentyCi's data is particularly interesting because it coincides with renewed pressure on fixed mortgage rates.
A borrower who calculated affordability several weeks ago may now find that the mortgage required for the same purchase carries a higher monthly cost.
That does not automatically mean the purchase no longer works.
It can mean the buyer needs to revisit the other variables. Could the property price be negotiated? Should the deposit be changed? Does another lender assess the income more favourably? Would a different fixed period or repayment structure fit better? Is the buyer still comfortable with the transaction if rates remain at the current level?
The correct response to a changing mortgage market is not necessarily to stop buying. It is to recalculate the transaction using current information.
Do Not Assume Waiting Produces a Better Outcome
A buyer may reasonably look at softer demand and conclude that waiting another six months will create even greater negotiating power.
It might. It might not.
Mortgage rates could rise or fall. Property supply could continue to increase or begin to contract. Sellers could become more flexible or simply withdraw properties rather than accept lower prices. A particular home that suits the buyer may no longer be available.
The relevant question is therefore not whether today's market is the theoretical bottom for property prices or mortgage rates. Neither can be known in advance.
The practical question is whether a particular property at a particular negotiated price, financed on terms available today, works for the buyer's circumstances and expected ownership period.
Prime Buyers Can Have More Than One Funding Route
For higher-value purchases, mortgage strategy can extend beyond a conventional repayment loan.
A buyer may have significant investment assets, bonus income, business interests or future liquidity that makes interest-only or part-and-part borrowing worth considering. Some larger transactions can also justify comparison with private-bank lending or other appropriate HNW borrowing structures.
The availability of alternatives does not mean the transaction needs to be complicated. A conventional residential mortgage can still be the most suitable and cost-effective answer.
But when a buyer is negotiating a £2m or £3m property, it makes sense to understand the funding universe before deciding how much capital to commit to the purchase.
Cash Buyers Should Also Consider the Cost of Using Cash
The same reasoning can apply to buyers capable of purchasing without a mortgage.
Paying cash removes mortgage interest and can make the transaction straightforward, but it also commits a substantial amount of liquidity to the property.
A buyer with £3m available does not necessarily have to choose between borrowing the maximum and borrowing nothing. They might compare a full cash purchase with a modest mortgage, an interest-only facility or another suitable structure that preserves part of their liquidity.
The decision depends on the cost of borrowing, the purpose of the retained capital, risk tolerance and the buyer's wider financial position. Where investments or other financial assets are involved, appropriate investment advice should be obtained separately.
The Strongest Offer Is Not Always the Highest Offer
In a market with more sellers competing for fewer active buyers, transaction quality can matter.
A seller may receive one offer at £1.5m from a buyer who has not sold their existing home and has not investigated financing, and another slightly lower offer from a chain-free buyer whose mortgage route has already been assessed.
There is no rule that determines which offer the seller will prefer. Some will always prioritise price.
But certainty, speed and chain position can become negotiating variables alongside the headline figure.
That gives mortgage preparation a role before the property negotiation is finished, rather than after it.
Buyers Returning to the Market May Find the Balance Has Changed
Some purchasers stepped away from the market earlier in 2026 because the right property was unavailable, sellers would not negotiate or mortgage costs were uncomfortable.
Those buyers should not assume the calculation remains unchanged.
Mortgage pricing may have moved against them, but property availability has increased and buyer demand has softened. A property that attracted several interested parties earlier in the year may now face less competition. Another seller may have become more realistic after months on the market.
For a buyer whose first offer was rejected earlier in the year, it can therefore be worth reassessing both the property and the finance rather than considering only one side of the equation.
Finance Should Be Established Before the Buyer Needs Negotiating Certainty
The mortgage should ideally be assessed before a serious offer is made, particularly where the loan is large or the borrower's circumstances are not entirely straightforward.
That means establishing the realistic mortgage range, likely deposit, affordability position, lender criteria and any property restrictions early enough to inform the purchase strategy.
For a borrower requiring £1m or more, this can be especially important. Large-loan lender appetite, interest-only criteria, bonus treatment and maximum loan-to-value can vary significantly.
The buyer then knows where their genuine financial limit sits before a negotiation becomes emotional.
Know the Funding Position Before Deciding the Final Offer
The buyer's maximum mortgage and the maximum price they should pay for a property are not the same number.
Establishing the finance first allows the buyer to decide how much of their available borrowing and cash they actually want to commit to that particular asset.
What Should a Buyer Review in the Current Market?
| Property Question | Finance Question |
|---|---|
| How long has the property been marketed? | How much can the buyer credibly borrow at today's rates? |
| Has the asking price already been reduced? | Would a lower purchase price move the mortgage into a better LTV band? |
| Are there competing buyers? | Can the buyer demonstrate a credible funding position quickly? |
| Does the seller have an onward purchase? | Can the lender and legal structure realistically meet the required timetable? |
| Are comparable properties available? | Does the buyer need to use the maximum available mortgage for this particular property? |
| Could there be a valuation issue? | What happens to the deposit requirement if the lender values below the agreed price? |
A Buyer-Friendly Market Is Not the Same as a Cheap Market
The distinction matters.
TwentyCi's data indicates that the balance between demand and supply has shifted in buyers' favour. It does not establish that every UK property is cheap or that every seller is under pressure.
Mortgage costs remain significant, transaction taxes can be substantial at higher values and some sought-after properties remain scarce.
The opportunity lies in having more variables to work with.
A buyer may be able to negotiate on price, timing, included fixtures or other commercial terms. They may have a wider choice of properties and therefore less pressure to overpay simply because nothing comparable is available.
That is useful negotiating leverage, but it still needs to be applied selectively to the individual transaction.
How Willow Private Finance Can Help
Willow Private Finance works with homebuyers across straightforward and complex residential purchases, including higher-value mortgages, bonus and complex income, interest-only borrowing, foreign nationals, expatriates and clients whose wider assets make several financing routes worth comparing.
In the current market, establishing the mortgage position early can do more than prevent a financing problem later. It can give the buyer a clear understanding of the debt available, the deposit required and the monthly cost before they decide how aggressively to pursue a particular property.
For larger purchases, we can also assess whether a conventional residential mortgage remains the most appropriate structure or whether other relevant large-loan or private-bank routes should be compared.
Willow does not negotiate the property price on the client's behalf. That remains a matter for the buyer and their buying or estate agent. Our role is to make sure the financing side is sufficiently clear that the client can make the property decision from a position of financial certainty.
Buying While Property Supply Is at a 10-Year High?
More choice and weaker sales activity can give buyers greater room to assess the property on its merits rather than simply competing to secure it. But recent mortgage repricing means the funding position should be refreshed before deciding the final offer.
Willow Private Finance can establish the realistic mortgage range, compare relevant lenders and structure higher-value or more complex residential borrowing before you commit to the purchase.
Review Your Residential Finance Options →Frequently Asked Questions
Key questions for buyers considering a property purchase as housing supply rises and mortgage pricing remains volatile.
Does higher property supply mean buyers should automatically offer below asking price?
No. National supply and sales data describes the wider market, but negotiating conditions vary significantly by location, property type, condition and seller circumstances. A well-priced property with several interested buyers can still attract strong competition even when the national market is softer.
Why does arranging the mortgage early matter in a buyer-friendly market?
A buyer who understands their borrowing capacity and has a credible funding route can negotiate with greater certainty. This can be particularly important where a seller values speed, chain position or confidence that the transaction can proceed.
Can a lower purchase price offset a higher mortgage rate?
Potentially. A lower purchase price can reduce the deposit required, mortgage balance, transaction exposure and future interest cost. Whether that outweighs a higher mortgage rate depends on the size of the price reduction, borrowing amount, mortgage term, rate and how long the debt is expected to remain outstanding.
Are flats currently more negotiable than houses?
TwentyCi's September market update reported that the demand-to-supply balance had weakened across major property types, with flats showing the largest year-on-year deterioration. That does not mean every flat is negotiable, as conditions remain highly local and property-specific.
Should I wait for mortgage rates to fall before buying?
There is no certainty that mortgage rates will move in a particular direction or that property values and negotiating conditions will remain unchanged while a buyer waits. The decision is better assessed using the property price, available mortgage terms, deposit, monthly affordability and the buyer's expected ownership period together.

