Personal Protection for Individuals & Families


Tailored Cover, Matched to Your Life and Goals



At Willow Private Finance, we make arranging protection simple and clear — ensuring you and your loved ones are safeguarded with the right cover for every stage of life.


As an FCA regulated adviser, we’re not just here to arrange protection policies — we open doors to solutions you won’t normally see on the high street.



Our direct relationships with leading insurers often mean more comprehensive cover, tailored terms, and a smoother process than trying to navigate protection options alone.

Security. Protection. Peace of Mind.


"At Willow Private Finance, we’ve been helping clients safeguard their futures with tailored protection solutions since 2008. From life cover and critical illness to income protection and family planning, our approach is always personal, proactive, and results-driven. We’re here to simplify protection choices and deliver policies that give you and your loved ones lasting confidence."


— Wesley Ranger, Founder

Safeguarding Your Financial Resilience


A robust mortgage strategy is incomplete without a plan to protect it. Our Personal Protection Suite allows you to evaluate your "Financial Gap", the difference between your current assets and the capital required to maintain your family’s lifestyle in the event of unforeseen circumstances. By auditing your existing liabilities against your current cover, this tool identifies the necessary sum assured to clear your mortgage, settle debts, and provide an ongoing income for your dependants.

Bespoke Protection Audit

Willow Private Finance | Life, Health & Income

Household Profile

Financial Exposure

Indicative Protection Gap
£0
Analysis Required
Target Objectives
Term Life Insurance Est. Requirement: £0
Critical Illness Cover Est. Requirement: £0
Income Protection Monthly Target: £0
Important Notice: This tool provides a high-level illustration based on the data provided and does not constitute financial advice. The "Protection Gap" is an estimate only. Actual requirements will depend on a full assessment of your personal circumstances, existing employer benefits (such as Death in Service or sick pay), and your specific health profile. Willow Private Finance is authorized and regulated by the Financial Conduct Authority.

Which Types Of Protection Are Right For You?

Life Insurance: Why It’s More Essential Than Ever



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Children’s Critical Illness Cover: Protecting the Whole Family

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Income Protection: Building Financial Resilience



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Critical Illness Cover: Safeguarding Against Life’s Uncertainties

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Our Services


Specialist Protection Advice, Matched to Your Needs


Protecting your future starts with the right advice. Our specialists take the time to understand your circumstances and then match you with policies designed to safeguard your family, income, and long-term goals. From life cover and critical illness to income protection, we provide clear, independent guidance tailored to your needs.


Our expertise covers the full spectrum of personal and family protection, giving you the reassurance and confidence that what matters most is properly protected.