Personal Protection for Individuals & Families


Tailored Cover, Matched to Your Life and Goals



At Willow Private Finance, we make arranging protection simple and clear — ensuring you and your loved ones are safeguarded with the right cover for every stage of life.



As an FCA regulated adviser, we’re not just here to arrange protection policies — we open doors to solutions you won’t normally see on the high street.



Our direct relationships with leading insurers often mean more comprehensive cover, tailored terms, and a smoother process than trying to navigate protection options alone.


Security. Protection. Peace of Mind.


"At Willow Private Finance, we’ve been helping clients safeguard their futures with tailored protection solutions since 2008. From life cover and critical illness to income protection and family planning, our approach is always personal, proactive, and results-driven. We’re here to simplify protection choices and deliver policies that give you and your loved ones lasting confidence."


— Wesley Ranger, Founder

Which Types Of Protection Are Right For You?

Life Insurance: Why It’s More Essential Than Ever



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Children’s Critical Illness Cover: Protecting the Whole Family

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Income Protection: Building Financial Resilience



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Critical Illness Cover: Safeguarding Against Life’s Uncertainties

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Our Services


Specialist Protection Advice, Matched to Your Needs


Protecting your future starts with the right advice. Our specialists take the time to understand your circumstances and then match you with policies designed to safeguard your family, income, and long-term goals. From life cover and critical illness to income protection, we provide clear, independent guidance tailored to your needs.


Our expertise covers the full spectrum of personal and family protection, giving you the reassurance and confidence that what matters most is properly protected.