Careers at Willow Private Finance

Build the range to advise beyond the ordinary.

For ambitious mortgage and protection professionals ready to move from familiar cases into complex property finance, private clients and higher-value work.

Remote role · UK-based team · Directly authorised firm

Established in 2008 Experience built through changing markets
Directly authorised Independent, whole-of-market advice
Remote and flexible A national team without the office commute
Dedicated case support Experienced administration around every adviser
A platform for progression

You do not need another desk. You need greater range.

A good brokerage helps you write business. The right brokerage helps you become the adviser clients trust when the answer is not obvious.

At Willow, progression means learning how to assess the whole brief: property, income, assets, ownership, timing, risk and exit. You develop through live work, close support and access to a broad lending landscape.

Real opportunity Access to centrally generated enquiries across residential, specialist and protection needs.
Room to develop Coaching and case collaboration that build capability rather than dependency.
Space to advise Administration support handles progression while you lead the client relationship.
Your progression

A career path measured in capability, not job titles.

Select a stage to see how the work, support and opportunity can evolve. Progress is not forced into a fixed timetable; it grows with competence and judgement.

Stage one · Foundation

Turn strong advice habits into a repeatable standard.

Develop consistency across discovery, affordability, recommendation, protection and client communication, backed by a dependable flow of suitable opportunities.

  • Residential and remortgage enquiries
  • Structured protection conversations
  • Coaching, case review and administration support
See the current opportunity
The Willow advantage

Support around the adviser, not layers in the way.

The objective is simple: give good advisers the structure, access and breathing room to do increasingly valuable work.

01 · OPPORTUNITY

A wider mix of client needs

Work can span residential mortgages, protection, bridging, development, international borrowers, private banking and asset-backed finance.

02 · KNOWLEDGE

Learning tied to live cases

Build judgement through coaching, shared experience and an extensive internal base of client and protection reviews.

03 · OPERATIONS

Experienced case administration

Processing support keeps evidence, lender updates and milestones moving so advisers can stay close to clients.

04 · REWARD

Earnings that can grow with capability

A competitive salary and commission structure, with scope to increase earnings as your client base, range and transaction complexity develop.

Wesley Ranger, Director and Founder of Willow Private Finance
From the founder
We are building a team for advisers who want to understand more, solve more and take responsibility for work that genuinely stretches them.
Wesley Ranger Director & Founder, Willow Private Finance
Is Willow right for you?

Ambition matters. So does the way you work.

This is a role for people who value judgement, ownership and continuous learning. It will not suit everyone—and that clarity is useful on both sides.

You may thrive here if you…

  • Want to grow beyond standard residential cases
  • Enjoy learning the detail behind unfamiliar scenarios
  • Communicate clearly and take ownership of client outcomes
  • See protection as part of complete advice
  • Value a small team where contribution is visible

This may not be the right fit if you…

  • Want to repeat the same case type indefinitely
  • Prefer processing volume to understanding the wider brief
  • Avoid protection conversations or complex client needs
  • Need every next step prescribed rather than taking initiative
  • Are looking for a large corporate structure and fixed boundaries
The application journey

A straightforward start to a serious conversation.

You do not need to have handled every specialist case already. We are interested in the foundation you have built, the standards you hold and the direction you want to go.

Share your background Tell us about your experience, current role and what you want next.
Have a candid conversation Explore mutual fit, expectations, support and the real nature of the work.
Meet the wider team Understand how advice, administration and leadership work together.
Questions before you apply

Useful detail, upfront.

If the role feels aligned, the application form is the best way to begin. These answers cover the questions candidates often ask first.

Is the role remote?

Yes. Willow advisers work remotely, supported by an experienced administration team and regular contact with colleagues.

Do I need specialist-finance experience?

Not across every area. A strong mortgage or protection foundation, sound client standards and a genuine appetite to develop are more important than pretending to know everything already.

Does Willow provide opportunities?

The firm generates enquiries across a broad range of finance and protection needs. Quality, suitability and volume vary, and advisers are also encouraged to build lasting client and professional relationships.

What support is available?

Advisers have access to coaching, internal knowledge, case collaboration, compliance support and experienced administration through application and completion.

How does progression work?

Progression is based on competence, judgement and readiness. The aim is to broaden your case range responsibly rather than rush into work you are not prepared to advise on.

What happens after I apply?

If your background appears aligned, Willow will contact you for an initial conversation about experience, expectations and mutual fit.

Your next move

If you want a broader career, start with a better conversation.

Tell us where you are now—and the kind of adviser you want to become.

Willow Private Finance Ltd is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference 588422.