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Prime London Discounts Are Growing, But Financing The Renovation Is The Real Challenge

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Wesley Ranger • 13 July 2026
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Buyers Are Finding Exceptional Value In Unmodernised Homes, But Securing The Right Finance Has Become Increasingly Complex

The latest developments in Prime Central London's property market suggest that while demand for prestigious addresses remains strong, buyers are becoming far more selective about the condition of the homes they are willing to purchase.


According to reporting by the Financial Times, seven of the 47 houses surrounding Knightsbridge's exclusive Montpelier Square are currently on the market, with average marketing periods exceeding 15 months. Several properties have seen significant price reductions as sellers attempt to attract buyers in a market where wealthy purchasers increasingly favour fully refurbished, turnkey homes over those requiring substantial modernisation.


At first glance, this appears to be another story about softer conditions in the prime London market. However, beneath the headlines lies a far more interesting development. For buyers with access to sophisticated funding, unmodernised properties are increasingly becoming an opportunity rather than a problem.


Buyers Want Finished Homes, Not Building Projects


The Financial Times highlights a growing disconnect between older, period properties and today's luxury buyers.


While many of London's finest houses occupy world-class locations, purchasers are increasingly reluctant to take on extensive renovation projects.

 Higher construction costs, labour shortages, longer project timescales and the uncertainty surrounding planning permissions and listed-building requirements have all made major refurbishments more daunting than they were just a few years ago.


As a result, buyers are often prepared to pay a premium for homes that require little or no work, leaving older properties on the market for considerably longer.


For sellers, this has resulted in greater discounting.


For experienced investors and high-net-worth purchasers, however, those discounts can represent the beginning of a very different financial strategy.


The Purchase Price Is Often Only The Beginning


Acquiring an unmodernised prime London property rarely involves a straightforward mortgage transaction.


Unlike buying a finished home, purchasers frequently need to consider how the entire project will be financed, from acquisition through to refurbishment and eventual long-term ownership.


Many buyers deliberately preserve liquidity rather than committing all available capital to the purchase itself. Even where significant wealth is available, retaining funds for investment portfolios, tax liabilities, business interests or wider family wealth planning can make considerably more financial sense than purchasing outright.


This is where specialist lending solutions can become particularly valuable.


Bridging Finance Can Create Flexibility


Many renovation-led acquisitions begin with bridging finance.


Short-term funding can enable buyers to move quickly, particularly where vendors are seeking certainty or where competitive negotiations favour purchasers who can exchange contracts without relying on lengthy mortgage approval processes.


Bridging facilities can also provide breathing space while architectural plans are finalised, surveys completed, planning matters resolved or a longer-term funding structure is arranged.


For high-value London properties, this flexibility can often prove just as important as the headline interest rate.


Refurbishment Funding Requires Careful Planning


Once a property has been acquired, attention often turns to financing the works themselves.


Extensive refurbishments on prime London homes can involve structural alterations, basement excavations, extensions, complete internal redesigns or the restoration of listed features. Projects of this scale can easily run into seven-figure construction budgets.


Funding these works requires careful planning, particularly as lenders may assess borrowing against the property's current value rather than its anticipated value after refurbishment has been completed.


In some circumstances, staged refurbishment or development finance may be more appropriate than a conventional residential mortgage, allowing borrowing to be released as the project progresses.


Choosing the correct funding structure at the outset can help avoid unnecessary refinancing costs and reduce the risk of delays during construction.


Private Banks Often Form Part Of The Exit Strategy


Once refurbishment has been completed, many borrowers choose to refinance onto a longer-term lending solution.


Private banks and specialist lenders are frequently well placed to support this stage of the transaction, particularly where clients have complex income structures, international assets or broader wealth portfolios.


Rather than assessing affordability solely through conventional income multiples, many private banks consider overall wealth, investment assets and wider financial circumstances when structuring larger loans.


This can provide greater flexibility for entrepreneurs, overseas buyers, family offices and ultra-high-net-worth individuals whose financial affairs fall outside mainstream lending criteria.


Overseas Buyers Face Additional Complexity


International purchasers continue to view Prime Central London as a desirable long-term investment, but financing these acquisitions has become increasingly nuanced.


Foreign income, offshore structures, trusts, family investment companies and multi-currency wealth all require lenders with specialist underwriting expertise. Combined with renovation funding, these transactions often involve multiple advisers, including solicitors, tax specialists, architects and buying agents.


Having a finance strategy in place before making an offer can significantly improve both the speed and certainty of a transaction.


Why This Matters For High-Net-Worth Borrowers


The latest activity in Knightsbridge demonstrates that today's opportunities are not necessarily found among the perfectly presented homes commanding premium prices.


Instead, some of the greatest value may now exist within older properties requiring vision, investment and careful financial planning.


For buyers prepared to undertake refurbishment, the challenge is no longer simply negotiating the purchase price. It is ensuring the funding structure supports every stage of the project—from acquisition and renovation through to long-term ownership.


As prime London's market continues to evolve, specialist finance is becoming an increasingly important competitive advantage. Those who can combine the right property with the right funding strategy may be best placed to capitalise on opportunities that others are unwilling—or unable—to pursue.

Frequently Asked Questions


Are London rents still increasing in 2026?

Yes. While the pace of rental growth has moderated compared to previous years, average rents in London continue to rise. Demand for rental accommodation remains strong, and limited housing supply continues to support rental values across many parts of the capital.


Why is London rental affordability improving if rents are still rising?

Affordability has improved primarily because wage growth has started to outpace rental inflation. Although rents remain close to record highs, stronger earnings mean the average tenant now spends a slightly smaller proportion of their income on rent than they did a year ago.


Is London still a good place to invest in buy-to-let property?

For many investors, yes. London continues to benefit from strong tenant demand, international appeal, a diverse economy and long-term housing shortages. However, successful investment now depends on careful financial planning, financing strategy and portfolio management rather than relying solely on rental growth.


Will rental demand in London remain strong?

Current market indicators suggest demand is likely to remain robust. Ongoing housing shortages, population growth and affordability challenges for first-time buyers continue to support the private rented sector, although local market conditions can vary significantly across different boroughs.


Should landlords expect rents to keep rising?

Rental growth may continue where supply remains constrained, but landlords should avoid assuming that recent levels of rent inflation will continue indefinitely. Tenant affordability, local market conditions and future government policy will all influence rental performance over time.


Why are many landlords reviewing their mortgage arrangements?

Many buy-to-let investors are reaching the end of low fixed-rate mortgage deals secured several years ago. Refinancing at today's interest rates can significantly affect monthly cash flow, making it important to review existing borrowing and ensure it still supports long-term investment objectives.


How can landlords improve the profitability of their portfolios?

Improving profitability often involves more than increasing rents. Landlords may benefit from refinancing, restructuring borrowing, refurbishing properties to enhance rental income, reducing finance costs where possible, or reviewing ownership structures to ensure they remain appropriate for their circumstances.


Should landlords stress test their property portfolios?

Yes. Stress testing allows landlords to assess how their investments would perform under different scenarios, such as higher mortgage rates, slower rental growth, increased maintenance costs or changes in regulation. This helps build a more resilient long-term investment strategy.


What financing options are available for landlords looking to strengthen their portfolios?

Depending on individual circumstances, landlords may consider remortgaging, capital raising, portfolio finance, limited company lending, bridging finance for acquisitions or refurbishment funding to improve rental performance. The most suitable solution will depend on the wider investment strategy and financial objectives.


Why should landlords use a specialist buy-to-let mortgage broker?

Lender criteria, affordability calculations and portfolio lending policies differ considerably across the market. A specialist mortgage broker can help identify lenders suited to your portfolio, structure borrowing efficiently and ensure your finance strategy supports your long-term property investment goals.


Looking to Review Your Buy-to-Let Portfolio?


Whether you're approaching the end of a fixed-rate mortgage, planning your next investment or looking to improve portfolio cash flow, Willow Private Finance can help. Our specialist advisers work with landlords across the UK to structure finance that supports long-term investment success, with access to mainstream lenders, specialist providers and private banks. Contact us today for expert, independent buy-to-let mortgage advice.

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As an independent, whole-of-market brokerage, we provide access to residential mortgages, buy-to-let finance, bridging loans, development finance, commercial lending, private banking and Lombard lending facilities, alongside a comprehensive range of personal and business protection solutions. Our expertise extends to UK and international clients, high-net-worth individuals, company directors, investors, expatriates and borrowers with complex financial structures.

By combining deep technical expertise with relationships across mainstream lenders, specialist lenders and private banks, we help clients secure funding, structure borrowing efficiently and protect the assets, income and people that matter most. Whatever stage of your financial journey you are at, our team is here to provide clear, strategic advice that delivers confidence and long-term value.

From mortgages and private banking to Lombard lending, business finance and protection planning, Willow Private Finance delivers bespoke solutions for even the most complex financial requirements.
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Important Notice

This article is provided for general information only and should not be regarded as financial, mortgage, tax or legal advice. Lending is subject to status, affordability, underwriting and individual lender criteria. Bridging finance, refurbishment finance and development finance are specialist products that may not be suitable for every borrower. Independent professional advice should always be obtained before proceeding with any property purchase or borrowing arrangement.


Full Sources Statement

This article has been prepared using information published by the following sources and publicly available market data.


Primary Source

Additional Reference Sources


This article represents Willow Private Finance's interpretation of publicly available information and should not be regarded as financial, mortgage, tax or legal advice. Market conditions, lender criteria and taxation rules may change, and professional advice should always be sought before making financial decisions.