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Why High-Net-Worth Borrowers Are Looking Beyond Private Banks
Talk To A Specialist Speak To Us On WhatsAppFor today's high-net-worth borrowers, choosing the right lending strategy is often more important than choosing the right private bank.
For many successful entrepreneurs, company directors and investors, one of the biggest surprises is not how difficult it is to build wealth.
It is how complicated borrowing can become once they have.
There is a common assumption that accumulating several million pounds in assets automatically opens every banking door. From the outside, private banking is often portrayed as the point where lending becomes easier, decisions become quicker and every financial requirement can be met under one roof.
The reality is considerably more nuanced.
The wealthier a client becomes, the more complex their financial affairs often are. Income may come from multiple businesses rather than employment. Wealth may be held across investment portfolios, commercial property, private companies, trusts or overseas assets. Cash flow can fluctuate significantly despite substantial overall net worth, while tax planning frequently results in remuneration structures that look very different from those of salaried employees.
Ironically, these are often the very characteristics that make underwriting more complex.
Those of us who regularly arrange finance for high-net-worth individuals have seen private banking evolve considerably over recent years. The appetite for wealthy clients has certainly not disappeared. If anything, competition has intensified. However, many institutions have become increasingly selective about the relationships they wish to build, focusing on clients whose banking, investment and borrowing requirements align with their long-term strategy.
That evolution has now entered the public spotlight. Recent reporting has highlighted changes within the sector, including Coutts increasing the minimum wealth threshold for many new client relationships to around £3 million, while Revolut is preparing to enter the private banking market with services aimed at clients holding more than £500,000 in investable assets. These developments are significant, but they should not be viewed as isolated policy decisions. They reflect a broader shift that has been developing across the private banking market for some time.
For affluent borrowers, the headline is not that private banking has become exclusive.
The more important question is whether private banking is still the right solution at all.
The Private Banking Market Is Changing, Not Shrinking
The recent attention surrounding private banking thresholds has understandably generated discussion among entrepreneurs and investors. Some have interpreted the headlines as evidence that private banks are becoming harder to access or reducing their appetite for lending.
Neither conclusion tells the full story.
Private banks remain highly active lenders. They continue to compete aggressively for clients who require sophisticated banking, investment management and financing solutions. What has changed is that many institutions are becoming increasingly focused on the type of relationship they wish to develop rather than simply the value of a client's assets.
Private banking has never been solely about arranging mortgages.
For most institutions, lending represents one component of a much broader relationship that may include discretionary investment management, foreign exchange, treasury services, succession planning, philanthropy, family governance and wealth preservation.
Viewed through that lens, increasing client thresholds become easier to understand.
Private banks invest significant resources into each relationship. Dedicated relationship managers, credit specialists, investment advisers and support teams all contribute towards a highly personalised service model. Naturally, institutions seek clients whose overall requirements justify that level of resource.
This is one reason why wealth alone has never guaranteed access.
A client with £10 million tied up in commercial property may not fit one institution's proposition as well as another client holding £5 million of investable assets and requiring broader wealth management services.
Likewise, a successful entrepreneur with rapidly growing businesses may be considerably more attractive to one lender than another depending upon future opportunities rather than current balances alone.
The market has always worked this way.
The difference today is that institutions are becoming increasingly transparent about where they wish to position themselves.
Why Wealth Does Not Automatically Make Borrowing Easier
One of the most persistent myths within high-net-worth finance is that greater wealth automatically leads to simpler borrowing.
In practice, the opposite is often true.
A salaried employee earning £300,000 annually from a single employer may present a relatively straightforward underwriting case.
Compare that with an entrepreneur whose overall net worth exceeds £20 million but whose annual taxable income is deliberately modest because profits are retained within several companies. Add overseas property, trust interests, investment portfolios, carried interest arrangements and international tax planning into the mix, and the underwriting exercise becomes significantly more complex.
The issue is rarely affordability in the traditional sense.
It is understanding the true financial position of the client.
Mainstream lenders are often designed around standardised underwriting processes. They work exceptionally well for applicants whose circumstances broadly align with those processes.
High-net-worth clients frequently do not.
Their financial affairs require interpretation rather than simple calculation.
This is precisely why specialist lending exists.
Rather than applying identical affordability models to every applicant, specialist lenders and many private banks can adopt a more holistic approach, assessing overall financial strength, liquidity, asset quality, business performance and long-term wealth alongside traditional income measures.
That flexibility, however, varies considerably between institutions.
Understanding which lender is likely to view a particular structure favourably has become one of the most valuable aspects of specialist advice.
Entrepreneurs Face Challenges That Standard Underwriting Was Never Designed to Solve
Business owners represent one of the fastest-growing segments of the high-net-worth market, yet they also experience some of the greatest borrowing frustrations.
Many successful entrepreneurs pay themselves relatively modest salaries, others retain profits within their companies to support future growth. Some receive significant value through dividends, capital events or equity rather than regular monthly income.
From a commercial perspective, these decisions often make perfect sense.
From an underwriting perspective, they can produce vastly different outcomes depending upon which lender is assessing the application.
Some institutions continue to focus almost exclusively on salary and dividends, others are willing to consider retained profits where appropriate.
Certain private banks will assess wider business performance alongside personal wealth, specialist lenders may have entirely different methodologies again.
There is no universal approach.
As a result, two lenders reviewing exactly the same client can reach entirely different conclusions despite having access to identical financial information.
This is one of the principal reasons why affluent borrowers increasingly seek specialist advice before approaching any lender directly. The objective is not simply to secure an approval, it is to identify the lender whose underwriting philosophy genuinely reflects the client's financial reality.
International Clients Are Reshaping High-Net-Worth Lending
Another notable trend across the market is the increasing internationalisation of wealth.
Successful professionals are more geographically mobile than ever before. Business owners regularly operate across multiple jurisdictions. Families may own homes in several countries while earning income in different currencies and holding investments through international structures.
These clients frequently assume that substantial assets will outweigh any complexity arising from international residency. In reality, cross-border borrowing introduces entirely different considerations.
Residency status, tax obligations, foreign currency income, anti-money laundering requirements, source of wealth verification and regulatory obligations can all influence lender appetite.
Even where two borrowers possess identical financial strength, their country of residence or income jurisdiction may significantly alter the available lending options.
Private banks often possess considerable expertise in international banking.
Equally, many specialist lenders have developed highly sophisticated underwriting capabilities for expatriates, foreign nationals and internationally mobile professionals.
Choosing between those markets is rarely straightforward, it depends upon the client's objectives rather than the perceived prestige of any particular institution.
The Rise of Specialist Lending Alongside Private Banking
One misconception that continues to persist is that specialist lenders somehow sit beneath private banks within the lending hierarchy.
In reality, they fulfil different roles.
There are many situations where a private bank is unquestionably the right solution, there are equally many where specialist lending offers greater flexibility.
- An experienced property investor refinancing a complex portfolio held through multiple SPVs may find a specialist lender considerably more suitable than a traditional private bank.
- A developer requiring short-term bridging finance while assembling a site may require entirely different expertise.
- An entrepreneur seeking to release capital against retained business assets may benefit from underwriting unavailable elsewhere.
- A client with substantial investments may choose securities-backed borrowing through Lombard lending rather than liquidating assets to fund a property purchase.
Increasingly, sophisticated borrowing strategies combine multiple funding solutions rather than relying upon a single institution. The most effective advisers are therefore not defined by one lender panel or one private banking relationship.
They are defined by their ability to understand the wider market and identify the most appropriate solution for each individual client.
Wealth Management Is Not the Same as Lending
One of the most important distinctions that affluent borrowers should understand is that wealth management and lending, although closely connected, are not the same discipline.
A private bank's primary objective is usually to build a long-term banking relationship. That relationship may encompass investment management, cash management, succession planning, foreign exchange, philanthropy, trust services and lending. The mortgage itself is often just one component of a much broader proposition.
That approach works exceptionally well for many clients.
However, not every wealthy individual wants, or needs, to move their investment portfolio, banking arrangements and wider financial affairs simply to arrange finance.
Equally, there are many situations where the borrowing requirement is considerably more specialised than the wider banking relationship.
- A property developer acquiring a site through bridging finance has different requirements to an entrepreneur purchasing a £7 million family home.
- A portfolio landlord refinancing twenty investment properties presents different underwriting considerations to a corporate executive exercising share options.
- An international family purchasing a UK residence while maintaining tax residency overseas introduces another entirely different set of challenges.
The common thread is complexity and the solution is not always found within one institution.
Increasingly, affluent clients are choosing advisers who understand both the private banking market and the wider specialist lending sector, allowing them to determine which route best serves the client's objectives rather than beginning with a particular lender.
Why Relationships Matter More Than Ever
As lending becomes more sophisticated, relationships have become increasingly valuable and that does not simply mean relationships with private banks.
It means relationships across the wider professional community.
Complex borrowing rarely exists in isolation. A significant transaction may involve accountants, tax advisers, private client solicitors, family offices, investment managers, trustees, corporate finance advisers and wealth managers, all working towards the same outcome.
The lending strategy should complement those wider objectives rather than conflict with them.
For example, raising capital against an investment portfolio may preserve an existing investment strategy while avoiding unnecessary asset disposals. Structuring borrowing around retained company profits may support future business expansion without disrupting commercial plans. Refinancing a portfolio through the most appropriate lender may release capital for further acquisitions while improving long-term cash flow.
None of these decisions should be taken purely on headline interest rates, they require a broader understanding of how lending integrates with the client's overall financial position.
That collaborative approach has become increasingly important as clients' affairs continue to grow in complexity.
Lombard Lending Continues to Grow in Popularity
One area that has attracted increasing attention in recent years is Lombard lending, sometimes referred to as securities-backed lending.
For affluent clients, it can provide an elegant alternative to liquidating investment portfolios.
Rather than selling investments to generate liquidity, qualifying portfolios may be used as security for borrowing, allowing clients to access capital while remaining invested. Depending on the circumstances, this can support property purchases, tax liabilities, business investment opportunities, succession planning or short-term liquidity requirements.
Like all borrowing, Lombard lending carries risks. Investment values can fluctuate, and facilities are typically subject to ongoing monitoring against portfolio values. However, for appropriate clients, it has become an increasingly valuable component of sophisticated financial planning.
As more investors build diversified portfolios through discretionary investment managers, private banks and family offices, securities-backed finance is likely to become an even more important part of the high-net-worth lending landscape.
Private banking is only one route to sophisticated borrowing. As this article demonstrates, many high-net-worth clients are now using Lombard lending to unlock liquidity without selling investment portfolios, preserving long-term investment strategies while funding property purchases, business opportunities and other major transactions. Discover how securities-backed lending works, when it may be appropriate, and why it has become an increasingly important solution for affluent borrowers in our comprehensive guide to Lombard Lending.
Family Offices Are Becoming Increasingly Influential
The continued growth of family offices is also reshaping the lending market.
Whether operating as single-family offices or multi-family offices, these organisations increasingly coordinate investment management, governance, philanthropy, tax planning and financing across multiple generations.
Rather than arranging lending in isolation, family offices often seek funding solutions that align with wider family objectives.
This may include preserving liquidity for future investment opportunities, managing intergenerational wealth transfers, supporting business acquisitions or financing international property transactions.
Consequently, lenders are increasingly working alongside family offices rather than dealing solely with individual borrowers.
For advisers operating within this market, understanding those relationships has become increasingly important.
Technology Is Improving Access, Not Replacing Expertise
The emergence of digital-first providers targeting affluent clients reflects changing expectations across financial services.
Successful entrepreneurs and internationally mobile professionals increasingly expect seamless digital onboarding, real-time reporting and efficient communication alongside highly personalised advice.
These developments are undoubtedly improving the client experience, however, technology has not simplified underwriting for complex borrowers. No online application can fully evaluate multiple company structures, trust arrangements, overseas income streams or cross-border ownership without experienced human judgement.
In fact, as financial affairs become more sophisticated, expert interpretation becomes increasingly valuable as Artificial intelligence, automation and digital banking platforms will continue to transform administration.
They are unlikely to replace specialist underwriting expertise any time soon.
Choosing the Right Lending Strategy
Perhaps the most important point arising from the recent discussion surrounding private banking is this: choosing the right lender is often the final step, not the first.
The first step is understanding the client's objectives.
- Is preserving liquidity more important than achieving the lowest possible interest rate?
- Should borrowing sit personally or within a corporate structure?
- Would securities-backed lending create greater flexibility than increasing property borrowing?
- Does the transaction require a private bank, a specialist lender, an international bank or a combination of several funding sources?
Only once those questions have been answered does lender selection become meaningful.This is why experienced advisers rarely begin with a product.
They begin with a strategy.
What This Means for High-Net-Worth Borrowers
The recent attention surrounding private banking should not discourage affluent borrowers. If anything, it reinforces the importance of obtaining advice before approaching any lender. The market has not become smaller, it has become more specialised.
Private banks remain an excellent solution for many clients and Specialist lenders continue to provide flexibility unavailable elsewhere.
International lenders are expanding their presence, and alternative funding structures continue to evolve.
The opportunity has not diminished.
The number of available solutions has arguably increased. The challenge lies in identifying which solution best reflects the client's financial position, future plans and wider wealth strategy.
That is becoming increasingly difficult to achieve without specialist guidance.
Frequently Asked Questions
Has private banking become harder to access?
Many private banks have refined their target client profile in recent years, focusing on broader long-term banking relationships rather than lending alone. While some institutions have increased entry thresholds, there remains a wide range of private banks and specialist lenders serving affluent borrowers.
How much wealth do you need for private banking?
The minimum requirement varies significantly between institutions. Some private banks require several million pounds of investable assets, while others accept substantially lower levels depending on the wider relationship and the services required.
Can I obtain a mortgage without becoming a private banking client?
Yes. Many high-net-worth mortgages are arranged through specialist lenders or private banks without requiring a full wealth management relationship. The most appropriate solution depends on your individual circumstances.
What is Lombard lending?
Lombard lending allows eligible borrowers to secure finance against qualifying investment portfolios instead of selling assets to raise capital. It can provide liquidity while allowing investments to remain in place, although investment values and lending risks should always be considered.
Do private banks lend to business owners?
Many do. However, each institution has its own underwriting approach, particularly where income is derived from company ownership, retained profits, dividends or complex corporate structures.
Can expatriates and foreign nationals access private banking?
Yes, although eligibility depends upon residency, jurisdiction, source of wealth, regulatory considerations and the institution's international lending appetite.
Is specialist lending only for clients who have been declined elsewhere?
No. Many affluent borrowers deliberately choose specialist lenders because they offer greater flexibility around complex income, property portfolios, development projects or international financial arrangements.
How Willow Private Finance Helps High-Net-Worth Clients
At Willow Private Finance, we work with entrepreneurs, company directors, property investors, internationally mobile families, wealth managers, accountants, solicitors and family offices to structure bespoke lending solutions for complex borrowing requirements.
Our role is not to steer every client towards private banking, nor to assume that specialist lending is always the answer. Instead, we assess the wider picture.
Depending upon your circumstances, that may involve a private banking mortgage, Lombard lending, development finance, bridging finance, portfolio lending, UK expat finance, foreign national mortgages or bespoke funding arranged through specialist institutions.
Every recommendation begins with understanding the client's objectives rather than the lender's products. As the private banking market continues to evolve, that approach is becoming more valuable than ever, because successful borrowing has never been determined solely by wealth.
It has always been determined by choosing the right strategy.
Speak to a Specialist Adviser
Complex lending rarely begins with comparing interest rates. It begins with understanding your wider financial objectives.
Whether your circumstances involve private banking, business ownership, international assets, investment portfolios or bespoke financing requirements, we can help you identify the most appropriate lending strategy and introduce you to lenders whose underwriting reflects your financial position.
Every enquiry is handled confidentially by an experienced specialist adviser.
Arrange a confidential consultation with Willow Private Finance today.
Important Notice
This article is provided for general information only and does not constitute financial, mortgage, legal or tax advice. Lending criteria, eligibility requirements and product availability vary between lenders and may change without notice. Any references to private banks, specialist lenders or lending strategies are intended for illustrative purposes only and should not be interpreted as a recommendation or indication that a particular lender or product will be suitable for your circumstances.
Mortgage and finance solutions for high-net-worth individuals, entrepreneurs, expatriates, foreign nationals and other complex borrowers require individual assessment. Independent legal, tax and accounting advice should be obtained where appropriate.
Willow Private Finance is an independent mortgage and finance brokerage. Any recommendation will be based on your individual circumstances, objectives and eligibility at the time advice is provided. Your property or other assets may be at risk if you do not keep up repayments on any loan secured against them.
Sources
This article draws upon current developments within the UK private banking and specialist lending market, together with publicly available information published by private banks, regulators and industry bodies.
Primary Sources
Financial Times (25 June 2026). Snow polo, honeypots and private jets: banks race to woo the wealthy. Available at:
https://www.ft.com/content/c26848d1-c0be-45ab-af8c-f9fba6c91558
Coutts. Private Banking. Available at:
https://www.coutts.com/
Investec. Private Banking. Available at:
https://www.investec.com/en_gb/private-bank.html
Revolut. Revolut Newsroom. Available at:
https://www.revolut.com/news/
Supporting Sources
Financial Conduct Authority (FCA). Consumer Duty. Available at:
https://www.fca.org.uk/firms/consumer-duty
UK Finance. Industry Reports and Publications. Available at:
https://www.ukfinance.org.uk/
British Private Equity & Venture Capital Association (BVCA). Available at:
https://www.bvca.co.uk/
Family Office Exchange (FOX). Insights and Research. Available at:
https://www.familyoffice.com/
Society of Trust and Estate Practitioners (STEP). Available at:
https://www.step.org/
Additional Reading
Investec. Private Banking and Wealth Management Insights. Available at:
https://www.investec.com/
Coutts. Insights. Available at:
https://www.coutts.com/insight-articles.html
Revolut. Wealth and Investments. Available at:
https://www.revolut.com/wealth-and-trading/
Disclaimer: Information, lender criteria and market developments were believed to be accurate at the time of publication (June 2026). Lending criteria, eligibility requirements and product availability may change without notice. Readers should seek professional advice before making financial decisions.










