Stepping onto the property ladder in 2025 is exciting, but it can also feel overwhelming. Rising property prices, evolving lending rules, and competitive markets mean first-time buyers need to prepare more thoroughly than ever before. The good news? With the right approach, you can increase your borrowing potential, improve your chances of approval, and lock in a mortgage deal that works for you both now and in the long term.

This guide walks you through what lenders are really looking for, the steps you should take before you apply, and how working with the right broker can give you an advantage.

Understanding Lender Affordability Checks

Lenders don’t just base their decision on your salary. They will look closely at your income type and stability, any existing debts, your credit score, and even your spending patterns. If your income includes bonuses, commission, or self-employment, it’s important to present this in a way lenders recognise as sustainable. Our guide on getting a mortgage with complexincome explores how to approach this effectively.

A clean credit history and a sensible level of monthly outgoings can make a significant difference to how much you can borrow. If your credit file needs improvement, our article on overcoming poor credit outlines the practical steps to take.

Strengthening Your Position Before You Apply

In the year before you apply, aim to make yourself the kind of borrower lenders want to work with. That means paying all bills on time, avoiding unnecessary credit applications, and reducing any outstanding debts. Clearing or reducing loans and credit cards can have a direct impact on your affordability calculation. For some buyers, consolidating debt may be the right move — you can read more in our guide on debt consolidation with property finance.

It’s also worth increasing your deposit wherever possible. A larger deposit will lower your loan-to-value (LTV) ratio, which not only makes you less risky to lenders but may also open up access to more competitive rates.

Exploring Schemes and Specialist Products

First-time buyers in 2025 may have access to schemes such as Shared Ownership or the First Homes initiative, depending on eligibility. In addition, specialist lenders offer products tailored to those with non-standard income, limited credit history, or smaller deposits. A broker with whole-of-market access can identify these opportunities and help you secure a mortgage you might not find on your own.

Why Broker Choice Matters

Not all brokers are the same. The right broker can anticipate challenges before they arise, package your application in the most favourable light, and access deals you won’t see on the high street. Our article on what makes a good mortgage broker in 2025 explains what to look for if you want the best possible chance of approval.

How Willow Private Finance Can Help

At Willow Private Finance, we understand that buying your first home isn’t just about getting any mortgage — it’s about securing the right one for your circumstances. Whether that means maximising your borrowing capacity, finding a lender who understands your income structure, or accessing exclusive rates, we can help you move from application to approval with confidence.

Frequently Asked Questions

What do lenders look for when assessing first-time buyer applications in 2025?
They examine income type and stability (salary, bonuses, commission, self-employment), outstanding debts, credit score, spending patterns, and whether your income is presented in a way they view as sustainable. Willow Private Finance

How can I strengthen my position before applying?

• Pay bills punctually and avoid unnecessary credit applications
• Reduce or clear existing debt and credit card balances
• Increase your deposit to lower your LTV
• Build a clean credit file
• Present income components (bonuses, commission, self-employed) in the most lender-friendly format possible Willow Private Finance

Are there special schemes or products that first-time buyers should consider?
Yes. In 2025, first-time buyers may use schemes such as Shared Ownership or the First Homes initiative, if eligible. Also, specialist lenders offer products tailored for those with nonstandard incomes, limited credit history, or smaller deposits. Willow Private Finance



Why is the choice of broker important for first-time buyers?
A good broker anticipates obstacles, packages your application optimally, and has access to deals off the high street. They can help you unlock options you might not find independently. Willow Private Finance

📞 Want Help Navigating Today’s Market?

Book a free strategy call with one of our mortgage specialists.

We’ll help you find the smartest way forward — whatever rates do next.