Uncompromising Excellence in Mortgage and Protection Advice

Understanding Your Goals. Delivering the Right Finance




Willow Private Finance is an independent mortgage brokerage trusted by individuals, businesses, and institutions to secure smart, strategic finance solutions.


Since 2008, we’ve helped clients across the UK and internationally access tailored property finance — from residential mortgages to complex lending structures.


Our clients include high-net-worth individuals, portfolio landlords, developers, and international buyers with diverse income sources, asset holdings, and tax positions.


Today’s lending environment is more intricate than ever. With evolving regulation, lender appetite, and product criteria, having a well-informed and proactive advisor by your side isn’t just helpful — it’s essential.


At Willow, we focus on building long-term relationships that go beyond a single transaction. Our team works closely with every client to deliver the right outcome — whether that means accessing better pricing, securing greater flexibility, or structuring a deal other brokers can’t.

Mortgages

Whether you are buying your first home, moving home, re-mortgaging, or starting a new business – it is likely that you will require finance. With thousands of mortgage products on the market, it can be difficult to choose the right option without professional advice. More often than not, mortgage payments are the biggest monthly out-going, so it is essential that you get the best possible deal available to save unnecessary expenditure down the line.

At Willow Private Finance, we have over 100 years’ experience as a collective team, providing our wide range of clients with the best products and services on the market. Through our strong partnerships and direct access to carefully selected lenders, we can find the most competitive rates, often more competitive than if you approached these lenders directly.

Residential Mortgage

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Commercial
Mortgage

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Specialist Finance

Many of our clients have multifaceted funding requirements that need capital for a short period of time, for example to refurbish a property or to buy a property before they have completed on an existing sale. Other clients require capital to self-build their own home, buy at auction or purchase a property overseas.


At Willow Private Finance, our network extends to established specialist and niche lenders. We can advise on a multitude of intricate scenarios and tailor products specifically to your requirements. We have access to a wide range of comprehensive funding options at highly competitive rates, as well as exclusive deals – even for the more unique of circumstances.

 Bridging
Finance

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Development Finance

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Lombard
Lending

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Second
Charge

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Protecting Your Income, Family and Business

Securing the right insurance protection for your income, family, home or business is often overlooked to save time and avoid hassle – however its significance is hugely underestimated.

To many of our clients the real value of their wealth, assets or wider protection needs when properly assessed may come as a surprise. Whilst it is easier to look for the simplest or cheapest products online, more often than not, the best outcomes are sought after detailed consultation and balanced advice.

At Willow Private Finance, our specialist protection service works with a range of leading insurance providers to recommend the most flexible, competitive and comprehensive insurance cover to give our clients peace of mind.

For those clients with more specific requirements or unusual circumstances, we can draw upon our network and direct access to the full insurance market, ensuring we find the right protection for their needs.

Personal
Protection

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Business
Protection

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Let’s Find the Smartest Way to Finance Your Property Plans

At Willow Private Finance, we don’t just offer quotes, we design bespoke finance solutions tailored to your goals. Whether you're buying, investing, or refinancing, our specialists can guide you through your best options quickly and clearly.



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