Independent residential mortgage advisers

Residential mortgages.
Built around your life.

Buying, moving, remortgaging or raising capital? Willow provides independent residential mortgage advice, including for company directors, self-employed borrowers and people with variable income.

We consider your income, assets and plans together, explain the choices and manage the mortgage through to completion. Start with what you want to achieve.

Start with your plans. We will help you explore the options. Your initial conversation, assessment and presentation of appropriate solutions are free. We explain every cost before you decide whether to proceed.

Or call 0207 082 5175

Refined residential interior with property plans
Start with your situation

What do you need to achieve?

Since 2008 Established specialist brokerage
Independent advice Your circumstances shape the recommendation
Whole-of-market Mainstream, specialist and private banks
FCA 588422 Directly authorised firm
Your plans come first

A home loan is part of a bigger decision.

Your home, your income and your future plans are connected. Explore the questions that matter for your next move, then talk them through with an adviser.

Buying a home

Make room for the life around your new home.

Begin with the home you want, how you earn and the funds available. We consider the deposit, borrowing, purchase costs and reserves together, including how the decision affects your other commitments.

Talk about buying a home
Three things to think through
  1. Your budget for the home and the move
  2. How your income will be assessed
  3. The savings you want to keep available
Explore the related guides →
What determines the route

The mortgage starts with your circumstances.

How you earn, what you own, your existing commitments and the property itself can all change the answer. We assess these together, alongside the timing of your transaction and your longer-term plans.

Your initial mortgage assessment is free and carries no obligation. We will understand your needs, assess the relevant factors and present appropriate solutions before you decide whether to engage us.
One home. A wider financial picture. A company director, an overseas earner or the buyer of an unusual home may need careful structuring at any loan size. The complexity of the circumstances determines the work involved.
Income assessment How earnings are calculated and evidenced

The same earnings can produce different borrowing figures because lender methodologies are not identical.

  • Salary, bonus, commission, overtime and allowances
  • Dividends, profit and retained earnings for directors
  • Latest-year figures, averages and evidence periods
Read the complex-income guide
Affordability and commitments What reduces borrowing capacity

Commitments can matter as much as headline income, and lender models treat household costs differently.

  • Loans, car finance, credit and maintenance
  • Childcare, school fees and dependants
  • Debts repaid before or at completion
Read the affordability guide
Property assessment Whether the security fits lender policy

The property needs to fit both your plans and the lender’s requirements. Construction, ownership, intended use and any proposed works should be understood early.

  • Listed, thatched and non-standard construction
  • Lease length, title and commercial surroundings
  • Annexes, acreage, outbuildings and works
Read the unusual-property guide
Transaction timing How timing changes the strategy

Your sale, purchase, existing mortgage and access to funds need to work together. We consider the sequence of the transaction as well as the completion date.

  • Agreement in principle and evidence before offer
  • Porting, early repayment charges and product expiry
  • Valuation, underwriting and solicitor timelines
Read the home-mover timing guide
Monthly repayment illustration

See how amount, rate and term affect the payment.

Use this calculator to explore a capital-and-interest repayment illustration. It is not an affordability decision, recommendation or mortgage quotation.

  • Change any figure and the payment updates immediately
  • Explore how changing the term changes the monthly payment
  • Use the result as a starting point for lender assessment
Try the calculator

Repayment mortgage illustration

£
%
years
Estimated monthly repayment £1,667 per month

Excludes fees, insurance and future rate changes. Your home may be repossessed if you do not keep up repayments on your mortgage.

Discuss this illustration
Residential scenario finder

Real clients. Familiar challenges.

Explore 12 published residential case studies covering income, deposits, property and borrowing later in life. The selection follows your situation; you can also browse every example. Past outcomes do not guarantee future results.

Showing all 12 residential scenarios

Purchase and variable income

Securing a £600,000 London home with gifted deposit and variable income

What shaped the route

Deposit provenance and variable earnings both shaped the lender presentation.

Read the client outcome
First-time buyer

A first-time buyer securing a low loan-to-value mortgage

What shaped the route

Affordability and protection were considered as one household decision.

Read the client outcome
Equity release

Unlocking equity after a significant increase in property value

What shaped the route

The remortgage supported future investment while retaining a structured plan.

Read the client outcome
Remortgage

Remortgaging with Help to Buy and unsecured debt

What shaped the route

Several liabilities and repayment objectives needed coordinating together.

Read the client outcome
Income assessment

How strategic income assessment enabled a home purchase

What shaped the route

The route depended on presenting the sustainable income in the right way.

Read the client outcome
Contractor income

A contractor financing an inherited family home

What shaped the route

Contract income and the family objective required a tailored lender approach.

Read the client outcome
Listed property

Financing the purchase of a Grade II listed home

What shaped the route

Property construction and valuation acceptability were central to the route.

Read the client outcome
Mixed-use surroundings

A first-time buyer purchasing a flat above a restaurant

What shaped the route

Commercial surroundings narrowed lender appetite before affordability was considered.

Read the client outcome
Rural property

Securing finance for a rural home with equestrian facilities

What shaped the route

Acreage, outbuildings and intended use formed part of the property assessment.

Read the client outcome
Later-life capital

Raising retirement capital from UK property at age 70

What shaped the route

Term, income and the wider retirement objective shaped the recommendation.

Read the client outcome
Later-life purchase

Securing a 20-year mortgage later in life with a gifted deposit

What shaped the route

Deposit support, term and sustainable retirement income were assessed together.

Read the client outcome
Credit history

Securing a family home despite previous credit challenges

What shaped the route

The timing and severity of historic issues affected the available route.

Read the client outcome

Explore the complete case-study library

Willow / Market briefing Residential · Property · Borrowing

The market moves.
Make your next move informed.

What is changing, why it matters and the questions to ask before you commit. Selected analysis from Willow.

Dated analysis, not a live product quotation. Availability and lender criteria can change.

Your mortgage, thoughtfully managed

From your first conversation
to your next chapter.

A clear recommendation. A prepared application. A team who keeps your mortgage moving.

You bring the plans. Your adviser helps you understand the options, then works with the administration team to take the mortgage through to completion.

Talk through your plans

Your initial conversation, assessment and presentation of options are free. All costs are explained before you choose to proceed.

01 / Understand

Your first meeting.

Talk through the home, your income and what you want to achieve. We consider the wider picture before exploring the mortgage options.

You bring Your plans, questions and timing. Every document can wait until we explain what is needed.
02 / Recommend

Understand your choices.

Your adviser explains the recommendation, alternatives, costs and trade-offs. You can ask questions and decide whether to proceed.

You decide Whether the recommendation fits your plans. There is no obligation to go ahead.
03 / Prepare & apply

Keep things moving.

We explain the documents needed and prepare the application. The administration team manages lender requests and progress, with your adviser involved when advice is needed.

You stay involved Share documents securely and tell us about changes. We will send your invitation to the secure online account.
04 / Complete

Your plans become reality.

After the mortgage offer, we help coordinate the remaining requirements with the lender and your solicitor through to completion.

Your next chapter The home, the move or the new mortgage is in place. Keep your payment details, and stay in touch as your plans evolve.
What a proper review covers

The right mortgage must fit the life around it.

The amount you can borrow is one question. How the borrowing affects your cash flow, available capital, business and future plans matters too.

Where appropriate, and with your authority, we work alongside your accountant, tax adviser, wealth manager or solicitor. Their input helps us understand the implications for the financing, while they remain responsible for their specialist advice.

Start your mortgage review
  • Your objective, borrowing need and wider assets
  • Personal income, company profits and evidence
  • Commitments, dependants and stress testing
  • Deposit, equity and liquidity to retain
  • Property construction, tenure and condition
  • Future plans, retirement and payment resilience
  • Porting, early repayment charges and fees
  • Transaction timing and legal dependencies
Guidance for your next decision

A little clarity before your next step.

Choose the starting point closest to your situation. Your plans may span several topics; we consider them together when assessing the financing.

Buying a home

Plan the purchase around your wider finances.

Begin with the home you want, how you earn and the funds available. We consider the deposit, borrowing, purchase costs and reserves together, including how the decision affects your other commitments.

  • How much cash should you retain after the deposit, fees and moving costs?
  • How will the lender calculate the income available?
  • What should be checked before making an offer?
Moving home

Make the sale, purchase and borrowing work together.

Moving home can involve an existing mortgage, additional borrowing and a gap between sale and purchase. We consider porting, a new mortgage, total costs and access to funds as parts of the same decision.

  • Can the current mortgage be ported to the new property?
  • How will any additional borrowing be priced?
  • What happens if the purchase completes before the sale?
Remortgaging

Review what has changed before choosing the next deal.

A deal ending is a chance to review the borrowing against your current income, commitments and plans. We compare staying or switching in that context, including costs, flexibility and any change to the amount or term.

  • Is the priority payment certainty, flexibility or lower total cost?
  • Do early repayment charges change the best timing?
  • Will income, property value or circumstances support a new application?
Raising capital

Start with the capital you need and what you want to preserve.

Raising capital starts with its purpose, your existing borrowing and the assets available. A further advance, remortgage or second charge may be relevant. Where other property or investment assets could affect the answer, we consider the wider financing options before selecting a route.

  • How much capital do you need, for what purpose and for how long?
  • Is it worth disturbing the existing mortgage rate?
  • How would the borrowing affect your reserves, other assets and repayment plans?
Complex income

Understand how you earn before deciding how to borrow.

Salary may be only part of the picture. Company profits, dividends, contracts, variable pay or overseas earnings need to be understood alongside business cash flow and personal commitments, then assessed against lender requirements.

  • Which income components are recurring and evidenced?
  • Will the lender use the latest year, an average or company profit?
  • Could the timing of accounts or a contract renewal change the result?
Unusual property

Assess the property alongside your plans for it.

An unusual home can bring questions about construction, title, valuation or proposed works. We consider the property, your intended use and the timing of any changes together before identifying suitable lending options.

  • Is the construction acceptable to the lender and valuer?
  • Could title, tenure or nearby commercial use affect security?
  • Are works, annexes, acreage or restrictions material to the application?
Frequently asked questions

Residential mortgage questions.

The answers are general guidance. The position may differ according to the borrower, property, product and lender criteria.

Ask about your circumstances
Is Willow only for large mortgages or wealthy clients?

No. Our focus is on the circumstances and the work needed to solve the financing problem. Complex income, company interests, an unusual property or a difficult transaction can require careful advice at different loan sizes. Whether we can help depends on your position and the available lending options.

Can you work with my accountant, tax adviser or wealth manager?

Yes. With your authority, we can work alongside your existing advisers to understand how company income, ownership, tax considerations, investments and future plans affect the financing. Willow advises on the borrowing; your other advisers remain responsible for their legal, tax or investment advice.

Do I need to know which mortgage or borrowing option I need?

No. Tell us what you want to achieve and outline your income, assets and existing commitments. We assess the financing need first. If raising capital involves more than your home, we can consider the wider position before identifying the appropriate options.

Is there a fee for the initial conversation and mortgage assessment?

No. Speaking with a Willow adviser, assessing your circumstances and presenting appropriate mortgage solutions are free and carry no obligation. We only charge if you decide to proceed, and we explain all costs before you engage us.

How much deposit do I need?

The deposit depends on the property, applicant profile and lender. A larger deposit can widen lender choice and improve pricing, but the source of funds and remaining reserves also matter.

How much can I borrow?

Lenders assess income, commitments, dependants, term, deposit and property. Their affordability models differ, so a generic income multiple is only a starting point.

Can bonus, commission or overtime be used?

Often, yes. The proportion used and evidence required vary by lender and may depend on consistency, frequency and track record.

Can Willow help if I am self-employed or a company director?

Yes. The assessment may consider salary, dividends, profit, retained earnings, trading history and the strength of the business, depending on lender policy.

Should I repay debts before applying?

Sometimes, but not automatically. Repaying debt can improve affordability, although it may also reduce the available deposit. The effect should be modelled before funds are moved.

How early should I review a remortgage?

Starting several months before the current deal ends usually allows time to compare staying with the lender, switching lender, changing the term or raising capital.

Does an agreement in principle guarantee the mortgage?

No. It is an initial indication based on limited information. Full approval still depends on evidence, credit checks, valuation and underwriting.

What happens if the valuation is lower than the purchase price?

The lender may reduce the loan, change the loan-to-value pricing or decline the property. Willow can explain the options, but a different valuation or outcome cannot be guaranteed.

Speak with a residential mortgage adviser

Tell us about the home and the plans around it.

Tell us what you want to achieve and when. A brief outline of your income, deposit or equity and existing borrowing is enough to begin. You do not need a product in mind or every document ready.

No fee. No obligation.

Understand your mortgage options before you commit.

Speaking with an adviser, assessing your circumstances and presenting appropriate solutions costs you nothing. You only pay us if you decide to proceed, after every cost has been explained.

Free initial conversation Free assessment and options All costs disclosed first Managed through to completion

Keep sensitive information secure.
Do not send bank statements, identification documents or other sensitive information by ordinary email or WhatsApp. Willow will explain how to share documents securely when required.

Your home may be repossessed if you do not keep up repayments on your mortgage.

Willow Private Finance Ltd is authorised and regulated by the Financial Conduct Authority and is entered on the Financial Services Register under reference 588422.

Information on this page is general and does not constitute personalised mortgage, legal or tax advice. Lending is subject to status, valuation, lender criteria and full underwriting.