Life Insurance and Estate Planning for HNW Clients in 2025: What Every Adviser Should Know

1 August 2025

Life Insurance & Estate Planning for HNW Clients — Why Advisers and Introducers Can’t Afford to Get It Wrong in 2025

Why Estate Planning Needs Have Shifted in 2025


For high-net-worth individuals (HNWIs), the UK’s inheritance tax (IHT) regime is becoming an increasingly urgent consideration. With thresholds frozen, property values rising, and political uncertainty around future tax changes, more families are facing seven-figure IHT bills that could have been mitigated with better planning.

It’s no longer enough to rely on trusts and gifting alone. Wealthier clients are now revisiting life insurance as a strategic tool — not just for protection, but for tax efficiency and legacy planning.


Why Life Insurance Still Works — When Structured Correctly


Life insurance, particularly whole-of-life cover, remains a powerful estate planning solution when used correctly. It provides:


  • A guaranteed payout to cover IHT liabilities
  • Liquidity outside of probate
  • Peace of mind for beneficiaries, without having to sell property or assets under pressure


When policies are written in trust, the proceeds fall outside of the estate, offering a clean and tax-efficient solution. In many cases, the cost of premiums is significantly outweighed by the tax saved — particularly when the cover is put in place early.


Common Mistakes HNW Clients Make


Even wealthy clients with legal and financial advisers in place can miss key structuring details. At Willow, we regularly see:


  • Policies not written in trust — meaning they count toward the estate
  • Cover amounts that haven’t kept up with asset appreciation or lifestyle inflation
  • No coordination between life cover and the client’s trust, estate, or property structures
  • Families with cross-border exposure lacking advice on international succession rules


What Advisers and Introducers Need to Know


If you’re an accountant, private client solicitor, wealth manager, or family office, your clients expect you to look at the bigger picture. But when it comes to life insurance structuring — especially for complex assets or multi-jurisdictional estates — specialist advice is essential.


We regularly work alongside introducers to:


  • Identify protection shortfalls in client portfolios
  • Structure policies to support estate and trust planning
  • Maintain your client relationship while adding value and compliance certainty


Introducer agreements are available — and in many cases, result in recurring income without you needing to take on the advice burden directly.


How Willow Private Finance Can Help


Willow Private Finance is a trusted partner for affluent individuals, legal advisers, and introducers across the UK and internationally. Our protection specialists provide:


  • Whole-of-life insurance structured for IHT planning
  • Advice on trusts, offshore considerations, and family structuring
  • Access to the whole-of-market, including insurers who understand complex profiles
  • Seamless collaboration with accountants and solicitors
  • Introducer revenue agreements tailored to your business model


Whether your client is planning ahead or reacting to new wealth, we bring the clarity and experience required.


📞 Want Help Navigating Today’s Market?


Book a free strategy call with one of our mortgage and protection specialists.


We’ll help you find the smartest way forward — whatever changes lie ahead.


Important Notice: This blog is intended for information purposes only and should not be construed as financial advice. You should seek professional guidance before taking action based on its content. Your home may be repossessed if you do not keep up repayments on your mortgage. The Financial Conduct Authority does not regulate tax advice, trusts, or some forms of estate planning..

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