A growing number of affluent buyers in 2025 find themselves “wealthy on paper” yet unable to meet the income requirements of mainstream lenders. Their wealth sits in property portfolios, investment accounts, company equity, trust assets, or long-term holdings, while their taxable income appears too low to satisfy affordability models used by high-street banks.

This is common among entrepreneurs, retirees, business owners, investors, and internationally mobile individuals who rely on capital appreciation, investment growth, or occasional distributions rather than regular salary. These clients may own millions in assets yet still be told by a bank that they “don’t earn enough” to qualify for the mortgage they need. The experience is often frustrating and can feel completely out of step with their actual financial position.

Willow Private Finance specialises in these cases. Our experience with private banks, specialist lenders, and high-net-worth underwriting frameworks allows us to structure mortgages that reflect a borrower’s true financial position, not just their PAYE income. Many of the techniques used mirror those covered in our articles on asset-based borrowing and asset-rich, cash-poor mortgages, but this guide brings them together in a focused 2025 roadmap for clients whose wealth lives in assets rather than salary.

In the sections that follow, we explore how lenders think about asset-based clients, the common pitfalls that derail applications, and the strategies that help clients secure the borrowing they genuinely deserve.

Market Context in 2025

The lending environment in 2025 is more nuanced and polarised than many borrowers realise. Interest rates remain structurally higher than the ultra-low period of the 2010s, and regulators have insisted on robust affordability testing. High-street lenders now lean heavily on automated models that are optimised for predictable income and relatively simple financial lives.

At the same time, wealth creation has shifted. Many high-net-worth individuals now accumulate value in private businesses, buy-to-let portfolios, long-term investment strategies, or intergenerational wealth structures. It is increasingly common for a client to have a very strong balance sheet but deliberately modest taxable income for reasons such as reinvestment, retirement planning, or international structuring.

This mismatch between how wealth is created and how mainstream banks measure affordability has opened a clear divide in the market. On one side sit mass-market lenders designed to handle volume, where underwriters have little flexibility and systems are calibrated for tidy PAYE cases. On the other side sit private banks and specialist lenders whose business models depend on serving precisely the type of client whose wealth is in assets, not salary.

For the right borrower, that second category is where the opportunity lies. However, simply approaching a private bank is not enough. The way a case is presented, documented, and explained makes a substantial difference to how much they will lend and on what terms.

How Asset-Based Mortgage Lending Works

Asset-based mortgage lending is fundamentally about shifting the question from “How much do you earn each month?” to “How strong, liquid, and sustainable is your overall wealth?” Income still matters, especially in regulated markets like the UK, but it becomes one part of a wider picture rather than the sole determinant of borrowing capacity.

In classic high-street underwriting, affordability is driven by a multiple of income against stressed mortgage payments. In asset-based structures, particularly in private banking, the bank is more interested in whether the client’s wealth can comfortably support the debt over time, even if income is low, uneven, or partially deferred.

This may involve using investment portfolios as a form of security, modelling affordability on a planned drawdown strategy, or structuring a facility that anticipates a future liquidity event. Rather than rigidly applying a fixed income multiple, the lender looks at the sustainability of the overall financial ecosystem and considers how the mortgage sits within the client’s wider wealth and succession plans.

Asset-based lending is not a licence to ignore affordability rules, but it does allow lenders to interpret them intelligently. A client with substantial, diversified, and accessible assets can often take advantage of bespoke lending structures that are simply not available on the high street.

How Lenders Use Assets in Practice

When a lender is willing to think beyond salary, they begin by categorising the client’s assets and asking how each category might support the mortgage.

Liquid investments, such as listed securities and cash holdings, are typically the easiest for banks to work with. They are easy to value, relatively straightforward to realise, and can be used to evidence the ability to meet interest costs or repay capital at a later date. In some cases, the lender may take a formal charge over the portfolio; in others, the portfolio simply forms part of the wider wealth picture.

Property assets are another important category. Unencumbered or lowly geared properties can be used as additional security, can be earmarked for sale as part of an exit strategy, or can provide ongoing rental income to support affordability. A portfolio of well-let, sensibly leveraged properties is often a strong foundation for asset-based lending, especially when combined with other investments.

Business equity presents a slightly different challenge. The value of a private company is less transparent than a portfolio of listed shares, and the bank will typically want to see accounts, management information, and a clear understanding of profitability and cashflow. However, for a borrower who owns a profitable, asset-rich company, this equity can be a key part of the justification for higher leverage or interest-only terms.

Trusts, family investment companies, and other wealth structures add further layers of complexity but can also significantly strengthen the case. Regular distributions, reserved powers, or clear documentation of future entitlements can be used to evidence long-term financial support, particularly where the borrower is part of a broader family wealth plan.

What Lenders Are Really Looking For

While every bank has its own credit policy, the underlying questions they ask about asset-based clients are remarkably similar.

The first is about scale: How substantial is the client’s net worth relative to the size of the loan? A modest loan against very large, diversified assets is far easier to justify than a highly geared position where the mortgage absorbs a large chunk of the client’s wealth.

The second is about quality and diversification: What are the assets actually made of? A portfolio that combines property, listed investments, cash, and high-quality fixed income is considered more resilient than one concentrated in a single illiquid asset or speculative investment.

The third is about liquidity: If things go wrong, how easily could the client adjust? A lender will look for evidence that the borrower could meet increased payments, temporarily draw on reserves, or realise assets without causing undue financial strain. Liquidity can take many forms, from cash and short-term deposits to investment portfolios that can be partially sold or leveraged.

The fourth is about sustainability and exit: Does this structure still make sense in ten or fifteen years’ time? For many asset-based loans, especially interest-only arrangements, lenders want a credible exit strategy. That might be the sale of an investment property, a planned business disposal, or a portfolio drawdown in later life. A vague hope that “something will work out” is not sufficient; banks want a properly reasoned plan.

Finally, lenders examine organisation and governance. Banks are far more comfortable when a client presents their affairs in a clear, coherent way: up-to-date valuations, clean statements, well-prepared summaries, and professional explanations of how the wealth is managed. Disorganised paperwork and incomplete narratives tend to push underwriters towards caution.

Challenges Buyers Face

Despite having strong balance sheets, many wealthy clients encounter stubborn obstacles when they attempt to borrow against their assets.

The first is the structural limitations of mainstream lenders. High-street banks rely heavily on automated affordability models and have limited capacity to deviate from those outputs. Even experienced relationship managers often cannot override the system in favour of a more holistic assessment, no matter how compelling the client’s wealth position might be.

The second challenge is presentation. Affluent clients frequently underestimate how much work is involved in making their financial affairs intelligible to a credit committee. Multiple portfolios spread across different providers, a mixture of personal and corporate holdings, and international structures can quickly become opaque to an underwriter who is reviewing the case for the first time. When the picture is unclear, the default response is usually to discount the assets or reduce the level of acceptable leverage.

A third challenge is timing. Clients often approach lenders immediately before or after a major event, such as selling a business, restructuring a portfolio, or relocating internationally. Financial statements may not yet reflect the new reality, and tax returns lag behind events. Unless this is carefully explained and evidenced, banks may treat the client as having lower capacity than they genuinely do.

Finally, cross-border wealth introduces regulatory and practical complications. Assets held in other jurisdictions may be subject to different reporting standards, tax regimes, and legal systems. A bank may not fully credit these holdings unless they are backed by translated documents, authenticated statements, and expert explanation.

Smart Strategies That Work in 2025

The most effective clients treat asset-based borrowing as a structured project rather than a simple application form. This starts with creating a consolidated, lender-ready picture of net worth and liquidity. Instead of handing over raw statements, they provide a narrative: what they own, where it sits, how it is managed, and how it can support the loan both now and in the future.

For investment portfolios, this may mean providing an overview that separates core holdings from more speculative positions, outlines historic performance, and clarifies how much could realistically be drawn or pledged without compromising long-term plans. This is far more persuasive to private banks than a stack of unannotated statements.

With property, clients can improve outcomes by commissioning up-to-date valuations, evidencing rental yields, and showing how different properties are geared. Clearly identifying which assets are available as additional security, and which are earmarked for possible future sale, makes it easier for a lender to structure terms around them.

Business owners benefit from robust financial reporting. Management accounts, cashflow forecasts, and professional valuations can all help banks understand the strength of the underlying enterprise. In some cases, part of the borrowing rationale might explicitly reference a future sale or recapitalisation event, forming the backbone of the exit strategy.

Where trusts or family structures are involved, early engagement with professional advisers is invaluable. Formalising distributions, documenting letters of wishes, or clarifying entitlement timelines can transform vague expectations into bankable evidence of long-term support.

Crucially, the choice of lender matters. Approaching the wrong bank with a complex asset-based case often generates a flat rejection and a great deal of wasted time. Working with an adviser who already understands which private banks, specialist lenders, or international institutions have an appetite for this type of business cuts through that trial-and-error process.

Hypothetical Scenario

Consider a client with £8 million in combined wealth: a primary residence with low leverage, a small rental portfolio, a diversified investment account, and a significant minority stake in a profitable private company. On paper, their taxable income might be under £100,000 because they reinvest rather than extract, yet they want to borrow £2–3 million for a new home.

A mainstream lender, focusing on salary and perhaps a conservative view of rental income, might suggest a maximum loan of £400,000–£500,000. To that system, the client simply does not “earn enough”. A private bank, however, might view the same client through an entirely different lens. Once assets are properly documented, the client may be offered a large interest-only facility, possibly with an option to link or collateralise part of the investment portfolio, and structured on the basis that the company or one of the properties could be sold in future.

Another common scenario involves retired or semi-retired individuals who have deliberately reduced their taxable income but still hold substantial investments and property. For them, an asset-based approach can provide access to borrowing without forcing premature asset sales or compromising capital. A well-structured interest-only mortgage, backed by a clear plan to downsize, release equity, or draw on investments at a later stage, can be entirely acceptable to a private bank.

These examples are not outliers; they are the types of situations in which high-net-worth and asset-based lending is designed to operate.

Outlook for 2025 and Beyond

Asset-focused underwriting is likely to expand rather than contract over the coming years. Demographic trends point towards a growing cohort of clients with significant accumulated capital but lower conventional income, particularly among business owners who have exited companies, professional investors, and globally mobile families.

Private banks and specialist lenders are already refining their credit frameworks to compete for these clients. Many are developing more sophisticated models that blend traditional affordability with wealth, liquidity, and total balance sheet analysis. At the same time, technology is making it easier to aggregate portfolio data, monitor security positions, and implement creative structures such as portfolio-backed facilities.

For borrowers, the implication is clear: having wealth in assets rather than salary is no longer a barrier to borrowing, provided you engage with the right part of the market and prepare your case professionally. Asset-based borrowing is transitioning from a niche solution to a mainstream tool within the high-net-worth segment.

How Willow Private Finance Can Help

Willow Private Finance sits precisely at the intersection of high-value property finance and complex wealth. We work with private banks, specialist lenders, and international institutions that actively seek clients whose wealth is anchored in assets, not just income.

Our role is to translate your financial life into a format that credit committees can quickly understand and confidently approve. That means building lender-ready net worth summaries, coordinating valuations, working alongside your accountants, wealth managers, and lawyers, and articulating clear exit and liquidity strategies that align with your long-term objectives.

Whether your wealth is tied up in a business, a multi-jurisdictional property portfolio, long-term investments, or family structures, we design borrowing strategies that minimise unnecessary asset liquidation and align with your broader planning. In many cases, clients come to us after being told by mainstream lenders that they “cannot afford” the property they want, only to discover that, with the right structure and the right lender, they can.

If your balance sheet tells a different story to your payslips, Willow can help ensure lenders listen to the right one.

Frequently Asked Questions

Q1: Can I get a mortgage if I have significant assets but low income?
A: Yes. Many private banks and specialist lenders will consider your total wealth, not just your salary, and can offer asset-based structures where your balance sheet, liquidity, and exit strategy support the borrowing.

Q2: Do I have to sell investments to secure an asset-based mortgage?
A: Not necessarily. In many cases, lenders will accept portfolios as collateral or evidence of long-term affordability, allowing you to borrow without liquidating core positions.

Q3: What types of assets do lenders value most in this context?
A: Liquid investments, unencumbered or lowly geared property, stakes in profitable businesses, and well-structured trusts or family vehicles are typically the most useful in asset-based underwriting.

Q4: Can retirees with strong assets but small pensions still borrow?
A: Yes. Retirees with substantial investments or property can often secure interest-only or bespoke private bank facilities, provided there is a credible exit strategy and a clear understanding of their wealth.



Q5: Is asset-based borrowing only available for very large loans?
A: It is most common at higher loan sizes, but some specialist and private banks will consider asset-based approaches at more modest levels where a client’s situation is clearly outside standard criteria.

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